Posted: Wed Dec 05, 2007 3:23 pm Post subject: Advice Needed Re: Pros and Cons of Shutting Down a Blog
Can anyone help provide input about pros and cons of shutting down a corporate blog? I'm looking for stories of companies that have discontinued their blogs, as well as the resulting consequences.
Posted: Thu Dec 06, 2007 10:47 am Post subject: Re: Advice Needed Re: Pros and Cons of Shutting Down a Blog
I don't know what the pro side of shutting down your corporate blog would be, except perhaps if your blog is not good (visually unattractive, or has bad writing or infrequent posts etc.) and detracts from your corporate image then you might want to address its deficiencies in some way.
But the con side would be stated as: not receiving the benefits of having your blog. So you should be able to answer the question: What are the benefits we are currently receiving by having this blog?
Being able to answer that question will tell you the cons of shutting down your blog...
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